Shopline vs Shopify 2026: Which Fits a Southeast Asian Seller?
Shopline vs Shopify for Southeast Asian sellers, using each vendor's own pages: published pricing, marketplace sync, POS and where each sells. Read 31 October 2026.
Neither vendor's pages give a clear winner. Shopline's own pages emphasise Multichannel Connect (an app), a POS with mall GTO submission in Singapore and Malaysia, and a Message Center; its regional site selector lists no Thailand site (that describes the selector, not whether a Thai merchant can sign up). Shopify publishes a Thai-baht price list, includes marketplace order sync (free up to 50 orders a month), and lists 16,000+ apps. Check the plan you would actually buy.
Shopline
Omnichannel commerce platform with an online store, POS, social commerce and a marketplace-sync app
SHOPLINE is an omnichannel commerce platform. Its Singapore site lists an online store builder, SHOPLINE Payments, SHOPLINE POS, social commerce (Facebook and Instagram) and a Message Center that connects Facebook Messenger, Instagram, WhatsApp Business API, Telegram and live chat in one inbox. Multichannel Connect, an app that the Singapore pricing page ticks on Starter, Essential and Premium, syncs products, orders and inventory with marketplaces including Shopee, Lazada and TikTok. SHOPLINE says 600,000+ merchants use it and that stores can be sold in 35+ languages. Its regional site selector lists Singapore, USA, UK, Japan, Australia, China Mainland, Hong Kong SAR, Taiwan and Malaysia, and no Thailand site (read 31 October 2026). Facts on this page come from SHOPLINE's own pages; we did not test the product.
SHOPLINE's regional site selector lists Singapore and Malaysia in Southeast Asia, plus Hong Kong SAR, Taiwan, Japan, China Mainland, Australia, the USA and the UK, and no Thailand site (read 31 October 2026). That describes the selector, not whether a Thai merchant can sign up, so confirm with SHOPLINE. Its LINE integration is documented in its help centre (read 19 August 2026), but the same search returned no PromptPay result, so a Thai seller should confirm payment methods with SHOPLINE and plan to add their own gateway. Published pricing is on the Singapore price list: Starter SGD 39, Essential SGD 109 and Premium SGD 369 a month, with Enterprise on request. The region_availability field lists only some of the nine selector regions and is not a statement of where SHOPLINE sells.
- ✓Choose if: You run stores in Singapore or Malaysia and want POS with GTO submission to its mall network.
- ✓Choose if: You want one inbox for Facebook Messenger, Instagram, WhatsApp Business API and Telegram (Message Center).
Shopify
- ✓Choose if: You want a baht-denominated plan list.
- ✓Choose if: You want to choose from a large app catalogue (16,000+ per Shopify).
- ✓Choose if: You have a developer for custom themes.
Deep Dive Comparison
Shopline's regional site selector lists Singapore, USA, UK, Japan, Australia, China Mainland, Hong Kong, Taiwan and Malaysia, and no Thailand site; its help centre documents a LINE channel integration (read 19 August 2026) and returns no results for PromptPay. Shopify's pricing page was served in Thai baht from Thailand. We did not verify native PromptPay on either platform, so confirm it with the vendor before relying on it.
Shopline says its storefront supports 35+ languages with automatic currency conversion. We did not verify Shopify's language list for this comparison.
Shopline's Singapore list: Starter SGD 39, Essential SGD 109, Premium SGD 369 a month, with a 14-day trial; Starter carries a 2% transaction fee if you do not use SHOPLINE Payments. Shopify's Thailand pricing page showed Basic at THB 790 a month, or THB 690 a month billed yearly, with an introductory offer of THB 30 a month for 3 months. Shopline also lists yearly pricing, not compared here. The two lists are in different currencies and regions, so they are not a like-for-like comparison.
Shopline's Multichannel Connect is described by Shopline as one app that syncs products, orders and inventory with Amazon, eBay, TikTok, Shopee, Lazada, Mirakl, Zalora and others. Shopify's pricing page lists marketplace order import, free for the first 50 synced orders a month, then 1% up to USD 99 a month, and its app store states 16,000+ apps.
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The questions operators actually ask.
Is Shopline cheaper than Shopify in Thailand?
We cannot say. Shopline publishes a Singapore list in SGD (Starter SGD 39) and its regional site selector lists no Thailand site (that describes the selector, not whether a Thai merchant can sign up); Shopify's Thailand pricing page showed Basic at THB 790 a month, or THB 690 a month billed yearly. Compare the exact plans and fees you would pay, including payment and marketplace charges.
Does Shopify support PromptPay natively?
Not verified yet. We read Shopify's pricing and app store pages and Shopline's help-centre search (19 August 2026), and did not reach either vendor's Thai payment documentation, so this is an open question, not a finding. Ask the vendor or your payment gateway.