Opening a salon, spa or studio in Thailand? The software you need
A salon or spa runs on bookings and repeat customers. These are the jobs to cover from day one and the tools on our records that fit each one in Thailand. Picks are editorial and free; no vendor can pay to be in them.
What to set up, job by job
1. Bookings, staff calendar and checkout
Online booking, staff schedules, packages and the till, in one system.
Visit siteFreshaFreemium · Free tierSalon and spa booking and POS with a free tier; available in Thai.
Visit siteGoWabiPaid · Free tierBangkok marketplace for spa and salon bookings, with the SaaS that runs behind it.
Visit siteAPSX PlatformPaid · Free tierThai platform that also covers aesthetic and wellness clinics.
2. Customer chat on LINE
Most bookings and questions arrive in LINE. Answering fast and taking a deposit there decides whether the booking happens.
Visit siteWelaaPaidThai AI back-office for studios: replies on LINE, Messenger and WhatsApp, quotes prices and collects PromptPay deposits.
Visit siteOho ChatFrom THB 4000/4 monthsThai inbox and CRM for LINE OA, Messenger and Instagram.
Visit siteRespond.ioFrom USD 79/monthOne inbox for LINE, WhatsApp and Instagram, for teams that also serve tourists on WhatsApp. Priced in USD.
3. Tax invoices and accounting
Thai tax invoices for customers who ask, and clean books for VAT and withholding.
Visit siteFlowAccountFreemium · Free tierBangkok-built cloud accounting for Thai SMEs and freelancers, with a free tier.
Visit sitePEAK AccountFrom THB 208/month · Free tierThai cloud accounting that generates e-Tax Invoices, PP.30 and PND filings.
4. Payroll, commission and Social Security
Therapists and stylists are often paid salary plus commission, with Social Security on top.
Visit siteempeoFrom THB 590/monthBangkok-built HR and payroll covering Thai income tax and Social Security Fund.
Visit siteHumanSoftFrom THB 492/monthThai HR and payroll with built-in PND1 filing.
5. Taking payment
PromptPay QR at the counter and deposits for bookings.
Visit siteBeamPaid · Free tierThai payments with zero-fee PromptPay and published card rates.
Visit siteSlipOKFrom THB 210/monthChecks PromptPay transfer slips against bank records, for deposits taken in chat.
How these are picked: tools already on our records that cover the job in Thailand, read from each vendor's own pages. Some “Visit site” links are affiliate links and may earn us a commission; that never decides a pick. Prices and features change, so check each tool's page before you buy.
More beauty & wellness software across Southeast Asia
Welaa
AI Assistant · Paid · Thailand
Welaa is a Bangkok-built AI back-office for commission-based creative businesses such as tattoo artists, hairstylists, and beauty studios in Thailand. It links a business's LINE Official Account, Facebook Messenger, WhatsApp Business, and Instagram accounts, then has AI draft replies to new inquiries in Thai, English, or Chinese, build a structured booking draft with suggested pricing, and send a PromptPay QR code via LINE for deposit collection once staff approve the send. It also tracks refunds, sends work-in-progress files to clients with per-stage payments and revision tracking, and automates post-appointment follow-ups, review requests, and rebooking reminders.
Welaa is built specifically around how Thai commission-based creative businesses actually operate: inquiries arrive on LINE Official Account first, deposits are paid by PromptPay QR code rather than card, and pricing is negotiated per client rather than fixed. Its AI drafts replies in Thai, English, or Chinese and routes PromptPay QR codes through LINE with a staff-approval step before any payment request is sent to a client, which most general-purpose booking or chatbot tools do not replicate. It has no publicly documented presence, pricing, or localization outside Thailand.
APSX Platform
Healthcare · Paid · Free tier · SEA
APSX Platform is a Thai clinic and healthcare management system from APSTH, a software company based in Khon Kaen rather than Bangkok. It covers a wider set of facility types than most of its competitors — general and specialist clinics, hospitals, wellness centres, spa and beauty businesses, and elderly care centres — all on the same platform. The clinical side handles OPD records, drug stock with automatic deduction and expiry alerts, and lab and X-ray result capture. The commercial side runs CRM with LINE chat, multi-branch management under a single user, per-branch profit and loss, role-based permissions, a basic chart of accounts, and doctor, nurse and staff commission calculated several different ways. It also ships a Thai national ID card reader driver, publishes API documentation and maintains a public changelog.
APSX covers a breadth of facility types that most Thai clinic systems do not attempt — clinics, hospitals, wellness, spa and beauty, and elderly care on one platform — which matters as Thai operators diversify into wellness and aged care alongside a core clinic. Thai national ID card reading is a genuinely local requirement: registering a patient by scanning a national ID card is standard practice in Thai facilities and has no equivalent in Western clinic software. The vendor is based in Khon Kaen rather than Bangkok, and publishes API documentation and a changelog, which is more technical transparency than most Thai clinic vendors offer.
GoWabi
saas-tools · Paid · Free tier · SEA
GoWabi is Bangkok-headquartered and operates the biggest spa, salon, and wellness booking marketplace in Thailand, with 5,000+ partner businesses across 9 cities. For service providers, GoWabi acts as a SaaS platform handling bookings, customer data, package management, promotions, and loyalty points — while simultaneously driving new clients through its consumer app and website. It's particularly dominant in the medical beauty space: HIFU clinics, laser hair removal chains, and aesthetic centers use GoWabi as their primary customer acquisition and CRM layer.
Thailand's health and beauty services market is estimated at $3.5 billion, with Bangkok alone hosting tens of thousands of salons, spas, and aesthetic clinics. GoWabi's marketplace model works well in this environment because Thai consumers are conditioned to compare prices and book online — GoWabi ranks among the top beauty apps in the Thai App Store and Google Play. For service providers, being listed on GoWabi isn't just a booking tool, it's a customer acquisition channel that replaces expensive Facebook and Instagram ad spend for many SME operators.
Fresha
saas-tools · Freemium · Free tier · Global
Fresha is the world's most widely used salon and spa management platform, operating in 120+ countries including Thailand, Singapore, Malaysia, Indonesia, and the Philippines. It handles online bookings, POS transactions, staff scheduling, inventory, client messaging, and marketing automations — all from one dashboard. The subscription software itself is free; Fresha earns through marketplace referral fees and optional premium add-ons, making it very accessible to solo practitioners and small studios.
Beauty and wellness is one of Southeast Asia's fastest-growing consumer categories — Thailand alone has over 200,000 registered beauty salons, and the Philippines spa industry grew 18% in 2025. Most operators in these markets still manage bookings via LINE, WhatsApp, or paper notebooks. Fresha's free model removes the cost barrier for small operators, and its marketplace feature actively drives new client discovery — a real differentiator compared to paid alternatives like Mindbody or Zenoti that start at $130+/month.