Haptik
Indian-rooted conversational AI used by SEA telcos, banks, and consumer brands at enterprise scale
Haptik is a conversational AI platform best for SEA telcos, banks, and insurance carriers running high-volume customer support across WhatsApp, IVR, web chat, and Instagram. Its SEA edge is Indian engineering depth at Jio scale plus multilingual NLU across English, Bahasa, Thai, Vietnamese, and Filipino, used at customers like Singtel and AIA. The honest caveat: enterprise pricing in the USD 1,500 to USD 25,000/month range makes it overkill for SMEs under 50,000 monthly conversations, where Wati or amity-solutions fit better.
- ✓Multi-channel coverage across WhatsApp, web, voice, Messenger, Instagram, IVR
- ✓Generative AI integration with GPT-4, Claude, Gemini inside the bot framework
- ✓Industry accelerators for banking, insurance, telecom, e-commerce ready to deploy
- ✓Multilingual NLU covering the major SEA languages including Thai and Filipino
- ✓Jio backing gives enterprise buyers reassurance on long-term roadmap
- ×Enterprise pricing rules out SME deployments under 50,000 conversations/month
- ×Indian-origin pricing model is less SEA-native than Pand.ai or amity-solutions
- ×Setup and intent design take longer than out-of-the-box WhatsApp tools
- ×Voice bot quality for Thai and Vietnamese still varies by use case
About Haptik
Haptik is a Mumbai-headquartered conversational AI platform (acquired by Jio) used by SEA telcos, banks, insurance companies, and consumer brands for AI-powered customer support, sales, and engagement across WhatsApp, web chat, voice, Facebook Messenger, and Instagram. Used by Singtel, AIA, Tata, and major SEA enterprises for high-volume conversational automation.
Key Features
Best For
Southeast Asia Fit
Haptik is the Indian-built conversational AI deployed at SEA telco and bank scale. Pricing is enterprise and typically lands at USD 1,500 to USD 25,000 per month depending on conversation volume and modules. For SEA enterprises handling more than 500,000 monthly conversational AI interactions across WhatsApp, web chat, and voice, Haptik competes head-to-head with Yellow.ai and Verloop on capability and price. The Indian engineering depth plus Jio backing makes it a safe enterprise pick versus newer SEA-native conversational AI startups. For SME deployments under 50,000 monthly conversations, Wati or amity-solutions is usually cheaper and tighter.
- Global
- SEA
- Singapore
- Indonesia
- Thailand
- Malaysia
- Philippines
- Vietnam
Integrations
- E-commerce
- Shopify
- Magento
- Messaging
- LINE
- Telegram
- Facebook Messenger
- Other
- Salesforce
- HubSpot
- Zendesk
- Freshdesk
This profile was researched and written with AI from Haptik's public pages, and AI assistants quote pages on this site. Something wrong or out of date? Email info@software-listing.com with this page and a public source. Corrections are free, for every listing.
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The questions operators actually ask.
Is Haptik good for SEA telcos handling millions of WhatsApp queries?
Yes. Haptik is purpose-built for this scale and is used by SEA telcos automating support across WhatsApp and IVR for millions of subscribers. The Jio engineering depth and industry accelerators make it a defensible enterprise pick at telco volumes.
How does Haptik compare to amity-solutions for SEA SMEs?
It depends on volume. For SME deployments under 50,000 monthly conversations, amity-solutions or Wati is usually cheaper and tighter. For SEA enterprises over 500,000 monthly interactions across WhatsApp, web, and voice, Haptik competes head-to-head with Yellow.ai and Verloop.
Does Haptik support Thai-language conversational AI?
Yes. Haptik's multilingual NLU supports Thai alongside Bahasa, Vietnamese, Filipino, and English. Thai banks and insurers can deploy it for tier-1 query deflection, though for premium Thai-native quality some teams still pair it with local LLMs like Typhoon.