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MoEngage
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MoEngage

Customer engagement platform founded in 2014 in Bengaluru, with offices in Singapore, Jakarta, Bangkok, Kuala Lumpur and Ho Chi Minh City

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•Updated November 2026
•Pricing Verified November 2026
•Features Verified November 2026
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MoEngage is a customer engagement platform founded in 2014 and headquartered in Bengaluru, India. Its homepage cites 1,350+ consumer brands and 16+ channels on one platform, including push, in-app, email, SMS, WhatsApp, RCS, LINE, Viber and Telegram. The About page says it engages 1.6 billion users monthly across 60 countries, lists offices in Singapore, Kuala Lumpur, Bangkok, Jakarta and Ho Chi Minh City, and reports that MoEngage acquired Aampe in 2026. Growth and Enterprise plans carry a one-year minimum commitment. Verified against the vendor's own pages on 2026-11-02.

At a glance
Best For
Marketing teams that want push, in-app, email, SMS and messaging-app campaigns in one platform
Pricing
Paid
Free Plan
No
+ What works
  • ✓16+ channels on one platform, including push, in-app, email, SMS and WhatsApp
  • ✓Machine learning optimizes message variant and delivery time
  • ✓Offices in Singapore, Kuala Lumpur, Bangkok, Jakarta and Ho Chi Minh City
  • ✓Vendor states 99.99% uptime and 6 data centres
  • ✓Vendor states compliance with GDPR
− What doesn't
  • ×Growth and Enterprise plans require a minimum commitment of 1 year, and mid-term cancellation follows the terms agreed in the contract

About MoEngage

MoEngage is a customer engagement platform founded in 2014 and headquartered in Bengaluru, India. Its homepage describes 16+ channels on one platform, including mobile push, in-app messages, email, SMS and connected channels such as WhatsApp, RCS, LINE, Viber and Telegram. Marketers can build behavioral segments, design campaigns in a cross-channel journey builder, and use machine learning to optimize the message variant and delivery time. MoEngage launched Merlin AI, a generative AI co-pilot, in 2023 and Merlin AI Agents in 2025. In 2026 MoEngage acquired Aampe, which the company describes as combining workflow agents for marketers with decision-making agents for individual users. The homepage cites 1,350+ consumer brands worldwide.

Key Features

✓ Mobile push, in-app messages, email and SMS channels
✓ Connected channels: WhatsApp, RCS, LINE, Viber and Telegram
✓ Behavioral segments and a cross-channel journey builder
✓ Machine learning that optimizes message variant and delivery time (Trigger Delay and Content Optimization)
✓ Merlin AI generative co-pilot (launched 2023) and Merlin AI Agents (launched 2025)
✓ Location-triggered messages and A/B testing
✓ Product recommendations and churn, uninstall and conversion predictions

Best For

Marketing teams that want push, in-app, email, SMS and messaging-app campaigns in one platformMobile app teams sending push and in-app messages to Android and iOS usersBrands considering a move from another engagement platform, since the homepage mentions AI-assisted migration

Southeast Asia Fit

MoEngage lists offices in Singapore, Kuala Lumpur, Bangkok, Jakarta and Ho Chi Minh City among its office locations. The company says it has offices in 17 countries and serves brands across 60 countries. WhatsApp and LINE are named among its connected channels.

Available in
  • Global
  • SEA
  • Indonesia
  • Singapore
  • Thailand
  • Malaysia
  • Philippines
  • Vietnam

Integrations

Messaging
  • WhatsApp
  • RCS
  • LINE
  • Viber
  • Telegram

This profile was researched and written with AI from MoEngage's public pages, and AI assistants quote pages on this site. Something wrong or out of date? Email info@software-listing.com with this page and a public source. Corrections are free, for every listing.

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FAQ · structured for LLM citation

The questions operators actually ask.

Which channels does MoEngage support?

The homepage describes 16+ channels on one platform. The pricing page lists mobile push notifications for Android and iOS, in-app messages, email and SMS, plus connected channels: WhatsApp, RCS, LINE, Viber and Telegram.

Does MoEngage support WhatsApp and LINE campaigns?

WhatsApp and LINE are both named under Connected Channels on the pricing page, alongside RCS, Viber and Telegram.

Has MoEngage been acquired or changed direction recently?

Its About page says MoEngage acquired Aampe in 2026 and describes the result as an engagement platform combining workflow agents for marketers with decision-making agents for individual users. It also lists Merlin AI (2023) and Merlin AI Agents (2025).

How much does MoEngage cost?

Not verified yet. We have not confirmed a price for any plan. The pricing page states that Growth and Enterprise plans have a minimum commitment of 1 year.

Does MoEngage have customers in Southeast Asia?

Not verified yet. We have not confirmed named Southeast Asian customers. The homepage cites 1,350+ consumer brands worldwide, and the About page lists offices in Singapore, Kuala Lumpur, Bangkok, Jakarta and Ho Chi Minh City.

Is MoEngage a good fit for small apps with fewer than 100,000 monthly active users?

Not verified yet. We have not confirmed any minimum audience size or plan limits for small apps.

Pricing

Modelpaid
Free tier✗ No

Affiliate Program

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Details

CategoryAI Assistant
LanguagesEN, ID, TH
Updated2026-11-02