Naluri
Malaysia-built digital health platform with AI coaching for SEA workforces
Naluri is a digital health and behavior change platform best for Malaysian, Singaporean, and Indonesian employers and insurers running EAP and workforce wellbeing programs across multilingual SEA teams. Its SEA edge is being purpose-built around regional realities - mental health taboo, mixed-language workforces, and WhatsApp as the dominant service channel - with per-employee per-month pricing that undercuts regional EAP and US-built wellbeing platforms. The honest caveat: B2B-only via employer or insurer contracts, so individuals or tiny SMEs can't just sign up directly.
- ✓WhatsApp and in-app delivery fit SEA workforce service expectations
- ✓Multi-disciplinary care covering mental health, chronic disease, and finances
- ✓Localized content in English, Bahasa Malaysia, Bahasa Indonesia, Mandarin
- ✓Insurer and employer dashboards with anonymized cohort analytics
- ✓Per-employee pricing tends to undercut regional EAP vendors
- ×B2B-only model means no direct individual signup
- ×Thai and Vietnamese language coverage not explicitly listed
- ×Custom pricing requires sales engagement to evaluate
- ×No public free tier for employer pilots
About Naluri
Naluri is a Kuala Lumpur-based digital health and behavior change platform with AI-assisted coaching. It pairs licensed psychologists, dietitians, and financial coaches with AI screening and journaling tools, sold mostly through employers and insurers. Strong footprint across Malaysia, Singapore, Indonesia, and the Philippines.
Key Features
Best For
Southeast Asia Fit
Naluri understands SEA workforce realities — taboo around mental health, mixed-language teams, and the dominance of WhatsApp as a service channel. Per-employee per-month pricing for employers tends to undercut regional EAP vendors and US-built wellbeing platforms.
- SEA
Integrations
- Other
- Apple Health
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The questions operators actually ask.
Is Naluri the right fit for a Malaysian employer EAP program?
Yes. Naluri is purpose-built around Malaysian and SEA workforce realities and is one of the leading regional choices for employer EAP. The WhatsApp delivery channel and mixed-language coaching match how SEA employees actually want to engage with mental health and wellbeing services.
Can individuals sign up to Naluri directly?
No. Naluri is sold mostly through employers and insurers as a workforce benefit, not a direct-to-consumer subscription. Individuals get access when their employer or insurer enrolls them.
Does Naluri pair AI with human coaches or is it AI-only?
Both. Naluri pairs licensed psychologists, dietitians, and financial coaches with AI screening, nudges, and journaling tools. The human-plus-AI model is one of its main differentiators against pure-AI wellbeing apps.